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Thursday, August 12, 2010

Advertising Tattoo-un, unique and a great way

Find a new means of communicating with customers and potential new clients with your business name and logo on a temporary tattoo. It is fun, unique and a great way to involve your stakeholders.
Rather than paying the copious amounts of money or the large recurring fees of advertising your establishment on a billboard or in the newspaper, creating custom temporary tattoos lets your customers serve as your ad campaign, your low-fee endorsements. Let them spread your brand and business' image to everyone they encounter, serving not only as a public acknowledgment of your business, but also as a walking testament to their satisfaction as a customer.
This is a fresh approach to endorsement: funny, new, creative and if you can design a tattoo using just the right match-up of colors and themes, it can be quite stylish.
Temporary tattoos are applied to the applicant's skin with nothing more than water, and have been approved for safety by the Australian Standard - Toxicology Requirements for Children's Toys (AS 1647.3). The tattoos last up to five days, and may be removed upon request with as much ease as that with which they were applied: upon being soaked in water, the tattoo may be rubbed of with a wash cloth. They are easy and fun and can be enjoyed by just about everyone.
Look for companies whose stick on tattoos may be printed in quantities exceeding 1,000 and may be printed in sizes ranging from 38 x 38 mm to 76 x 102 mm. This size range is perfect for a temporary tattoo and printing that amount is most cost effective. Many companies have a minimum order of around 500 units, this may seem like too much for some events or businesses but you may be surprised by how quickly they are snapped up!
Promotional tattoos allow you to use any graphic artwork whether your logo or a design created for a specific event, including photographs. The tattoos will be printed in a four-color process, featuring the addition of white as a possible fifth color.
Special designs may be printed onto your business' temporary tattoos to help target your business to children or another particular demographic. The best temporary tattoo companies should be reasonably priced and an exceedingly efficient means for earning wide-ranging public attention for your business. Promotional tattoos are also an ideal way to promote charities, cultural events, fundraisers or anything else you may be hoping to advertise.
You should be aware of the demographic to which you intend to market your business' product or services before investing in temporary tattoo advertisements, and perhaps go so far as to ask some of your customers in advance if they would indeed be willing to wear a promotional tattoo for your business. The notion of applying art work to one's skin may not be as popular with some target markets as it would with others so be sure your particular demographics are keen on the idea. Though they may not always be willing to wear a temporary tattoo, for certain occasions such as fun-runs, fundraisers and other events, they may happily change their mind.
When researching, check the company's official website and make sure it provides a good deal of information as to how your business' tattoos will be printed and any limitations you will confront. It should clarify the extent to which you may have input and collaborate the design of your batch of temporary tattoos, you should be able to have a large amount of input. Pricing is usually dependent on the intricacy of the design and the number you would like to order so make sure you have been quoted and are happy with the price before you confirm your order. It might be a good idea to check out previous designs and work they have done so you know their ability.
The usefulness of temporary tattoos may be questioned on the grounds that they dissolve after only a few days. Questions also arise as to whether your tattoo, once applied to the customer, will be displayed to very many people. Despite these worries, the benefits that the temporary tattoo provides over a newspaper ad, billboard or a TV spot, is a sense of not only community, but of intimacy between the business and its customer. The fact that your customer is wearing your logo on his or her body is indeed a testament to their opinion of your business or event. Temporary tattoos have a unifying effect, they can tie together an event or cusomters as brand ambassadors like no other form of advertising.

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